This Is Africa is a media organization that brings Africa and the West closer together via African contemporary urban culture.
Our specific functions are:
- To bring the hottest music and the most notable fashion, film, photography and art coming out of urban Africa today into the lives of pop culture fans all over the world.
- To bind a new generation of global music and culture fans to Africa and Africans, and show that what we have in common far outnumbers our differences.
- To refresh the world's view of Africa, correct misperceptions and shatter old stereotypes, by showing that what gives urban Africa its funk and vibe today is far removed from the tired and narrow clichés of safaris, traditional drums, corruption, poverty, war and disease. We're do this not only online but also via school tours and by forming partnerships with institutions like Movies That Matter.
This Is Africa is a label of the Ghetto Radio Foundation, a Pan-African initiative that supports and develops radio broadcasting across the continent by setting up FM radio stations in marginalised areas of urban Africa for the purpose of giving the "voiceless" the means to make their voices heard. (Ghetto Radio)
This Is Africa is managed by an African and European crew. We are always on the lookout for new contributors so if you have your finger on the pulse of what's going on in African music, fashion, art, film or any other area of pop culture and you'd like to share this with the world via This Is Africa, send an email to info@thisisafrica.me
